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year. We must build a presence there.”In the fourth quarter of 2018, Oppo outcompeted Samsung to
become the largest smartphone vendor in Thailand with a market share of 22.2 percent, gro
wing about 70 percent year-on-year, according to the market research company Canalys.
Its products and services are also well received in other South Asian and Sout
heast Asian countries, including India, and African countries such as Kenya.
In 2018, Oppo shipped 113 million units of smartphones wor
ldwide, garnering a global market share of more than 8 percent, according to IDC data.
Other Chinese smartphone makers, including Huawei, Xiaomi and Vivo, are also looking beyon
d their home turf for growth. In this context, Oppo believes it has an edge over others as it first started its i
nternational journey as early as in 2009 in Thailand, much before others jumped on the going-global bandwagon.
ents and relatively low prices continue to attract young and first-time buyers, as
well as tenants. Sp
eaking in a range of accents, a substantial number of residents squeeze
into buses and the subway every morning and head to work.
Chen Mo is one of them. After studying in the capital for seven years, he chose to
settle in the city
after graduation. In 2001, he took a job with State Grid Corp, the national
Initially, Chen rented an apartment in
Huilongguan, a crowded community in Changping district,
10 kilometers west of Tiantongyuan’s center, that was well-known for its
Served by subway line 13, Changping’s relative ease of access to public
transportation attracted Chen, so he decided to buy an apartment there in 2010.
After months of research, he discovered that he could buy an apartment of more than 100 sq m in Huilon
gguan for 30,000 yuan per sq m, which would only be enough for a home of 50 to 60 sq m in other parts of the city.
“Property prices doubled in Huilongguan in just six months, so I made the down
payment in 2011 without any hesitation,” he said.
Many others followed suit, so a dense population and heavy traffic congestion quickly became the community’s default setting. Ho
wever, without any industry to provide jobs and with few high-quality schools,
many people chose to leave once they had made enough money.