About 100 million units of handsets are sold in Europe ever

year. We must build a presence there.”In the fourth quarter of 2018, Oppo outcompeted Samsung to

become the largest smartphone vendor in Thailand with a market share of 22.2 percent, gro

wing about 70 percent year-on-year, according to the market research company Canalys.

Its products and services are also well received in other South Asian and Sout

heast Asian countries, including India, and African countries such as Kenya.

In 2018, Oppo shipped 113 million units of smartphones wor

ldwide, garnering a global market share of more than 8 percent, according to IDC data.

Other Chinese smartphone makers, including Huawei, Xiaomi and Vivo, are also looking beyon

d their home turf for growth. In this context, Oppo believes it has an edge over others as it first started its i

nternational journey as early as in 2009 in Thailand, much before others jumped on the going-global bandwagon.

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